As well as Director the ‘The Sales Dojo’ Chris Dawson FISM is the Director of 6th Door Limited, a forward-thinking contemporary sales training organisation that delivers innovative, modern sales techniques to businesses across the UK and the world.  

After spending over 25 years in the sales arena, Chris has held nearly every role; from door to door canvassing through to national sales management and training for top 100 companies. His straight talking, enthusiastic and experience led approach to sales training is aimed at getting the outcome all companies want – more business.

10 years on from 6th Door’s inception, Chris now trains and develops teams worldwide from advertising sales, print, manufacturing, recruitment, security, web based media and retail to name a few.

Driving bottom line results, long term relationships and repeat business - frequently achieving record breaking successes. Chris’s clients range from BT and Canon Europe through to Smaller Earth, Hilton hotel group and ACC. Chris is also a Fellow of the ISM (Institute for Sales Management) and a member of the ANLP (Association of Neuro Linguistic Programmers).

Also working closely with the Chambers of Commerce, Job Centre Plus and teaching sales skills at The University of Liverpool, Chris strives to help as many people as possible benefit from advancing their communication powers, processes and activity.

By blending information with inspiration, Chris offers a breath of fresh air to the learning experience, motivating and developing telesales and field sales teams far and wide.